The growth strategy firm, Innosight, published a piece, “The Food Waste Opportunity: How Experiments Can Open New Growth Markets.” It explores the burgeoning food waste industry and highlights Harvest as a leader in providing organic management solutions.
Here’s one slice of the story:
This Cinderella transformation of discarded food is just one example of how marketplace experiments can help spur new growth markets. Venture capitalists are believers: Harvest Power has raised more than $350 million, making it one of the best-funded startups in New England.
And another bit:
Because food is an organic compound and readily biodegradable, one might assume that all this waste is not a major problem. However, consider this. Food takes resources to produce-water, land, fertilizer, energy. It’s heavy and expensive to transport. As food lies in a landfill, it decomposes and emits methane – a gas 25 times worse for climate change than carbon dioxide. Lastly and certainly not least, there is a high social cost.